The National Bicycle Industry Company Essay Example | Topics and Well Written Essays - 2750 words

The National Bicycle Industry Company - Essay Example The mass-customization system was first brought about by the company’s overseeing executive. He felt that if ladies could custom request their garments, why couldn’t bikes be created similarly. This thought came when the bike business was seeing languid deals, and the value that a client was eager to pay for a bike was dropping. Indeed, even senior individuals from the organization felt that executing the thought would be a hazard. Hence, this thought was brought out and actualized in the midst of a ton of wariness of whether the thought would work in any case. Be that as it may, the company’s Managing Director proceeded with actualizing mass-customization. This was on the grounds that he needed to expand the standard of high worth included items produced by the organization. So as to execute this, he needed the organization to create bikes which took into account the necessities and likings of the client.